ACADEMY OF SPIRITS & FINE SERVICE

IDENTITY DESIGN & BRANDING

The Academy of Spirits & Fine Service is a 12-week educational institution in Las Vegas that teaches the art and craftsmanship of professional bartending and mixology. The Academy was founded by one of the world’s foremost mixologists, Francesco Lafranconi, Executive Director of Mixology and Spirits Educator for Southern Wine and Spirits of Nevada.

Conveying the elegance, professionalism, and industry-leading programs of the Academy brand was essential, so techniques such as letterpress, foiling, embossing, laser etching, and embroidery were used to accentuate the high-end, luxury appeal. These methods were applied to stationery, bar ware and utensils, leather portfolios, tie and lapel pins and uniforms.