CALIFORNIA APARTMENT ASSOCIATION
SOUTHERN CALIFORNIA RENTAL HOUSING EXPO
California Apartment Association (CAA) – Greater Inland Empire came to us with the need for an ad for the Southern California Rental Housing Expo. This is among the largest rental housing expos in the country, attracting owners, investors, developers, managers and suppliers throughout Los Angeles, Orange County Inland Empire and San Diego.
The collection of expo materials included logo design, event program, signage, magazine ads, and various web graphics.
As the needs for the program were realized, we were challenged with incorporating an abundance of information into a concise and professional layout. Detailed information was broken into categories, edited and defined with custom icons. Various maps and illustrations were also designed to enhance visual interest, adding to the attendees’ experience.