DREAMWORKS ANIMATION & NETFLIX
DAWN OF THE CROODS
To support the premiere of their newest movie-turned-tv-series with Netflix, Dawn of the Croods, DreamWorks had us concept and create a promo mailer for bloggers and other media outlets. Our role was to come up with activity / craft ideas, source and purchase all materials, and provide designs for each element including an informational brochure about the show, caveman finger painting activities and a tube to store them in, a branded bone ornament, and the custom box it would be shipped in. A digital button was also designed for the bloggers to post on their sites to point visitors to download their own print-at-home coloring sheets.