DREAMWORKS ANIMATION & NETFLIX
DreamWorks Animation’s DinoTrux is another original series streaming exclusively on Netflix. DinoTrux also marks the studio’s first major series that does not follow or reference a feature narrative from the existing DWA catalog. Ahead of the series debut, the PR team at DreamWorks wanted to send out an official “Tool Kit” for high-profile bloggers and members of the press. So we designed a custom mailing box along with most of the contents which included stickers, a trucker cap, a puzzle, custom trading cards with a special wrap, a press notes booklet, and a media letter. The box also contained limited edition action figures of characters from the show.