DREAMWORKS ANIMATION & NETFLIX
DRAGONS: RACE TO THE EDGE
As a continuation of their successful distribution partnership with Netflix, DreamWorks Animation has rolled out its most visually ambitious streaming series yet. The visuals for Dragons: Race To The Edge are as close to theatrical quality that the animation leader has achieved to date, thanks to their recent in-house technological advancements and developments. As part of their launch campaign, the studio needed a media guide developed. Tasks included completely custom layouts, new designs and artwork, and custom graphic treatments. The design goal was to capture the mysterious nature of the show while promoting a premium look and feel.