DREAMWORKS ANIMATION & NETFLIX
SPIRIT RIDING FREE
As a continuation of the DreamWorks Animation feature Spirit: Stallion of the Cimarron, Spirit: Riding Free chronicles the adventures of 3 young girls and their horses in a Netflix original series. As part of the promotional effort, we designed a media mailer for the pre-launch campaign. We designed the box, a 4-page craft booklet, a media letter, labels, and a personal journal. We also sourced and managed ordering and delivery of almost everything that was included in the box along with creating all of the crafts and photographing them for use in the craft booklet.