A product of beverage giant, Campari Group, Aperol is an Italian-made aperitif. While the brand enjoys immense popularity in Italy and across much of Europe, it has retained a lower profile in the US. Teaming up with publicity agency, Swell, we designed completely custom fabricated elements for Aperol’s 2015 US experiential office campaign called “Spritz Break” promoting the Aperol Spritz (3 parts Prosecco, 2 parts Aperol, 1 part soda). Elements included a logo for the “Spritz Break” campaign (along with a companion branding guidelines booklet), a custom bar with a light-up marquee, a custom service push cart with a bubble machine and extra storage, a drink display, custom signage and menus, and smiley straws.
For all inquiries regarding the custom Spritz Break Cart, please contact Swell.