Friant Water Authority
Friant Water Authority is a Joint Powers Authority that manages the water infrastructure and delivery along the Frant-Kern Canal that is fed by Millerton Lake and the Friant dam in California’s Central Valley. The Authority’s brand was disconnected, dated, and lacked a strong centralized look and feel. We were tasked with refreshing the brand and unifying the look and feel across all physical and digital touch points. So, we designed a new logo and comprehensive branding system that includes a style guide, letterhead, meeting document and report templates, business cards, brochures, maps, mailers, vehicle graphics, apparel, and website.