Brand + Retail Design

At Ease Brewing Co

Retired Army Colonel Mike Conrad in Sacramento, CA, decided to focus his energy into pivoting his long-time passion of brewing from a garage hobby into a real brewing enterprise. His vision was to create a brand that paid respect to his military career, but still be accessible and easy-going. We helped him hone his vision by developing a brand deeply rooted in a well-traveled, refined vintage military aesthetic, while maintaining a fun and informal vibe. Following the initial branding phase, we worked closely with the Conrads to design the interior and exterior of their flagship brewery and taproom. We also designed their website, which offers a look at their story, beer menu, events, merchandise, and online store.