Modfire is a company that specializes in handcrafting sleek and modern outdoor fireplaces. Following an explosively successful entry into the market being featured in Dwell, Sunset, Better Homes & Gardens, Atomic Ranch, Houzz, The New York Times and The Los Angeles Times among many others, the company quickly needed an online branding presence that matched the quality, cleanliness and sophistication of their product. Commuter Industries developed branding standards along with a new website. With Modfire being a lean start-up, the challenge was to create a user-manageable system that was still cost-effective. We combined the ease of design-forward Squarespace with the versatile and flexible turnkey store management system of Ecwid. The result is a truly lean, smart and seamless online brand and retail experience.