Branding

Calkin Public Affairs

Calkin is a public affairs firm based in Sacramento, CA. Launched in 2024 by Kelly Calkin, the firm needed an eye-catching and sleek brand that feels current and edgy, yet polished and timeless. Bold and moody photography, a chunky wedge serif, monoline wave patterns, a punchy yellow accent color inspired by the California poppy, and more, all combine to create a plugged-in vibe of urgency that matches the firm’s fast-moving culture and industry. The logo features a hidden open quotation mark within the letter “a” that speaks to the firm’s guiding principals of communication craft and its open invitation to start a conversation.

DELIVERABLES: Logo, color palette, business cards, envelope, letterhead, buckslip, shipping label, infographics, brand pattern, proposal template, fact sheets, ads, email signatures, eblast header, banner art for social platforms, and a website with custom supplemental graphics and photo editing.

Headshot Photography: Milou & Olin Collective