Branding

Moonlit

Based in Reno, NV, Moonlit is an independently owned charcuterie and cocktail delivery service featuring delicious, custom-prepared, small-batch, seasonally appropriate creations.

Our design strategy for the brand is inspired by the “let’s mix this AND that” spirit of charcuterie spreads and cocktail recipes. Fun and wonderful things can happen when seemingly opposing things are mixed together in creative ways. The brand mixes the luxurious & accessible, clever & professional, simple & detailed, vintage & modern, and clean & fun.

Designed for high flexibility in a wide vareity of applications and contexts, the brand thus far includes the central logo, a large and vibrant seasonal color palette, 20 patterns, social media avatar logos, a growing library of custom monoline icons, and business cards featuring gold foil embossing on both sides.