Graphic Design, Branding, Events & SpacesGlen Warrenbrewery, design, craftbeer, cabeer, localbeer, beerbranding, beerevent, beerdesign, cacraftbeerweek, sfbeerweek, brewerytour, graphicdesign, branding, beer

CA Craft Beer Week

Graphic Design, Branding, Events & SpacesGlen Warrenbrewery, design, craftbeer, cabeer, localbeer, beerbranding, beerevent, beerdesign, cacraftbeerweek, sfbeerweek, brewerytour, graphicdesign, branding, beer
CA Craft Beer Week
 

At Ease Brewing Co.

CA Craft Beer Week was organized by the folks who run the annual San Francisco Craft Beer Week. For 2021, the team decided to take the Craft Beer Week statewide with the aim to rekindle social connections tamped out by Covid, and raise awareness and support for local businesses and communities.

Participants served up a variety playful competitions, special releases, gift & tasting boxes, take-home packages, food & menu pairings, education, and more to be enjoyed alongside live and on-demand online events -- or stand-alone, at home, with family and intimate friends.

At Ease Brewing Company (AEBC) wanted to join in the fun by hosting their first ever Virtual Tasting & Tour with a Taste-At-Home package made for two. For the event, we created a sub-brand that merged the CA Craft Beer Week color palette with a bold and striking design execution that straddled the line between vintage and modern, and was uniquely AEBC.

Task items included a logo, water bottle label, tasting mat, stickers, Instagram and Facebook promotions, and a special website that hosted the tasting and tour video accessible via a custom QR Code included on the tasting mat.